Walt Disney World is a pilgrimage site filled with utopian elements, craft, and whimsy. ItÕs a pedestrianÕs world, where the streets are clean, the employees are friendly, and the trains run on time. All of its elements are themed, presented in a consistent architectural, decorative, horticultural, musical, even olfactory tone, with rides, shows. Exhaustion and overload lead visitors into the bliss of Commodity Zen–the characteristic state of postmodern life. While we were watching for Orwell, Huxley rode into town, bringing soma, cable, and charge cards–and wearing mouse ears. This book is the story of our commodity fairyland.