Logo Rewind is a fascinating and uniquely enriching source of inspiration for modern designers and provides a treasure trove for anyone interested in UK history, students of history and design, creatives, and the contemporary design community more broadly, both nationally and internationally. The book includes introductions and essays by Jens MŸller and Minnie Moll and contributions from other big names from the world of design alongside UEA academics exploring the history of these cultural artefacts, each annotated with their name, occupation, location, and year of identification. ‘This marvellous book has opened my eyes to an exciting new angle on the long history of branding. IÕve advised on branding, and taught it, for 30 years, but this story was completely new to me. Of course, the medieval merchants of Norwich wouldnÕt have used the word ÔbrandÕ. But they instinctively understood the power of branding. They created symbols as shorthand for their businesses Ð symbols weÕd now call logos.’ – Robert Jones, Professor of Brand Leadership UEA